CubHub is an AR-native digital art project developed by the team behind Zap Reality, a company that builds augmented reality experiences for brands and organizations. With roots in Web2 and a clear vision for immersive, tokenized experiences, the team created CubHubX to bring AR utility into the NFT space.

In partnership with Kingdomly, CubHub launched 2D Cubs, a free NFT collection designed as an accessible entry point into their AR-powered ecosystem. The collection minted out in under 10 seconds, quickly hit #1 on OpenSea, and demonstrated how Web2-native teams can deliver lasting impact in Web3 when paired with the right infrastructure and creative vision.